Kotler, Philip Principles of marketing / Philip Kotler, Gary Armstrong , Sridhar Balasubranmanian - 19th ed. , Global ed. - United Kingdom : Pearson Education Limited, 2024 - 768 p. ; 28 cm. ISBN: 9781292449364 Subjects--Topical Terms: Marketing Subjects--Index Terms: Marketing Nguyên lư marketing Dewey Class. No.: 658.8 / KOT