Swann, Patricia Cases in Public Relations Management : The Rise of Social Media and Activism / Patricia Swann - 2nd edition - New York : Routledge, 2014 - 608 p. ; 28 cm. ISBN: 9780415517713 Subjects--Topical Terms: Public relations Subjects--Index Terms: Quan hệ công chúng Dewey Class. No.: 659.2 / SWA