TY  - BOOK
AU  - Ledolter, Johannes 
TI  - Testing 1 - 2 - 3 : : Experimental Design with Applications in Marketing and Service Operations / 
SN  - 9780804756129
U1  - 658.83 
PY  - 2007///
CY  - USA : 
PB  - Stanford University Press, 
KW  - Marketing research
KW  - Service industries
KW  - Research
KW  - Experimental design
KW  - Nghiên cứu thị trường
KW  - Quản lý tiếp thị
ER  -