Weigold, Michael F. <br/><br/>
Contemporary Advertising and Integrated Marketing Communications / 
Michael F. Weigold 
 - 7 th 
 - New York:   Mc Graw Hill ,   2024 
 - 704 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9781266077098 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising <br/>Communication in marketing<br/>Sales promotion
<br/><br/><label>Subjects--Index Terms: </label>Quảng cáo 
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEI