TY  - BOOK
AU  - Weigold, Michael F.
TI  - Contemporary Advertising and Integrated Marketing Communications
SN  - 9781266077098
U1  - 659.1 
PY  - 2024///
CY  - New York: 
PB  - Mc Graw Hill , 
KW  -  Advertising
KW  - Communication in marketing
KW  - Sales promotion
KW  - Quảng cáo
ER  -