TY  - BOOK
AU  - Sanwal,Anand K.
TI  - Optimizing corporate portfolio management: aligning investment proposals with organizational strategy 
SN  - 9780470126882
U1  - 658.15/2 22
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Corporations
KW  - Finance
KW  - Portfolio management
KW  - Đầu tư
KW  - Management
KW  - Quản lý tài chính
KW  - Quản lý vốn
KW  - Quản trị
N1  - E-B7/04354  (original, 1.909.206đ); Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your coporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP’s strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case
ER  -