TY  - BOOK
AU  - Powell,Guy R.
TI  - Marketing calculator: measuring and managing return on marketing investment 
SN  - 9780470823958
U1  - 658.8 14
PY  - 2008///
CY  - Singapore, Hoboken, NJ
PB  - John Wiley & Sons (Asia)
KW  - Marketing
KW  - Cost effectiveness
KW  - Management
KW  - Quản lý giá
KW  - Thị trường
KW  - Tiếp thị
ER  -