McDaniel, Carl D. Marketing research / Carl McDaniel, Jr., Roger Gates. - 8th ed. - Hoboken, NJ : Wiley, c2010 - xxx, 693, [65] p. : cm. ISBN: 9780470087022 Subjects--Topical Terms: Marketing research. Subjects--Index Terms: Nghiên cứu thị trường Tiếp thị Dewey Class. No.: 658.8/3