Marketing management : an Asian perspective / Philip Kotler ... [et al.]. - 5th ed. - Singapore ; New York : Prentice Hall, 2009 - 800 p. cm. ISBN: 9789810679934 9810679939 Subjects--Topical Terms: MarketingMarketing Subjects--Index Terms: Châu Á Marketing Quản lý tiếp thị Dewey Class. No.: 658.8 / MAR