Jeannet, Jean-Pierre. <br/><br/>
Global marketing strategies / 
Jean-Pierre Jeannet, H. David Hennessey. 
 - 3rd ed. 
 - Boston :  Houghton Mifflin,  c1995 
 - xxv, 896 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0395710456 
<br/><br/><label>LCCN: </label>94076515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management--Case studies.<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / .J43 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/48