Ouwersloot, Hans. <br/><br/>
Integrated marketing communications / 
Hans Ouwersloot and Tom Duncan 
 - European ed. 
 - London :  McGraw-Hill,  c2008 
 - xviii, 523 p. :  ill. ;  27 cm. 
<br/><br/> Formerly CIP.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077111206  9780077111205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Subjects--Index Terms: </label>Quản lý tiếp thị Tiếp thị Truyền thông 
<br/><br/><label>Dewey Class. No.: </label>658.802