TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing
SN  - 9780073529936
U1  - 658.8 22
PY  - 2011///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Tiếp thị
N2  - Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program
ER  -