TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 9780073381138
U1  - 658.8 23
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - Tiếp thị
N2  - Helps to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies
ER  -