TY  - BOOK
AU  - Underwood,Jim
TI  - Competitive intelligence for dummies: a Wiley brand 
SN  - 9781118451021
U1  - 658.472 23
PY  - 2013///
CY  - Hoboken
PB  - Wiley
KW  - Business
KW  - Business intelligence
KW  - Strategic planning
KW  - Chiến lược quản lý
KW  - Kinh doanh
KW  - Quản lý điều hành
N2  - Make competitive intelligence part of your business practice-and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization
ER  -