Chaffey, Dave 1963- Digital business and E-commerce management : strategy, implementation and practice / Dave Chaffey - 6th ed. - Harlow : Pearson, 2015 - xxxi, 680 p. 28 cm. ISBN: 9780273786542 Subjects--Topical Terms: Electronic commerceManagement.Tiếp thị trực tuyến Subjects--Index Terms: Tiếp thị từ xa Dewey Class. No.: 658.87 / CHA