TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  -  Services marketing : : integrating customer focus across the firm 
SN  - 9780078112102
U1  - 658.8 
PY  - 2018///
CY  - New York :  
PB  - McGraw-Hill Education, cop., 
KW  - Service industries
KW  - Marketing
KW  - Customer services
KW  - Quản lý tiếp thị
KW  - Dịch vụ khách hàng
ER  -