Smart, Roland, 1974- The agile marketer : turning customer experience into your competitive advantage / Roland Smart. - Hoboken, N.J. : John Wiley & Sons, 2016 - 240p. ; 28 cm. ISBN: 9781119223016 Subjects--Topical Terms: Product management.MarketingStrategic planning. Subjects--Index Terms: Quản lý chung Quản lý tiếp thị Nhà tiếp thị Dewey Class. No.: 658.8 / SMA