McKean, John,  1956- <br/><br/>
Customer's new voice :  extreme relevancy and experience through volunteered customer information / 
John McKean. 
 - Hoboken, N.J. :  John Wiley & Sons,  2015 
 - xxii, 321 pages :  23 cm 
<br/><br/><label>ISBN: </label>9781119002321 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Consumer behavior.
<br/><br/><label>Subjects--Index Terms: </label>Quản lý chung Quản lý tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCK