TY  - BOOK
AU  - McKean,John
TI  - Customer's new voice: extreme relevancy and experience through volunteered customer information 
SN  - 9781119002321 (cloth)
U1  - 658.8 
PY  - 2015///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Customer relations
KW  - Consumer behavior
KW  - Quản lý chung
KW  - Quản lý tiếp thị
ER  -