TY  - BOOK
AU  - Dempster,Craig
AU  - Lee,John
TI  - The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms 
SN  - 9781119059721 (cloth)
U1  - 658.8 
PY  - 2015///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Internet advertising
KW  - Relationship marketing
KW  - Social media
KW  - Customer relations
KW  - Quản lý chung
KW  - Quản lý tiếp thị
KW  - Tiếp thị trên internet
N1  - Includes index
ER  -