E-mail marketing for dummies /
by John Arnold.
- 2nd ed.
- Hoboken, NJ : John Wiley, 2011
- xvi, 364 p. : 24 cm.
Includes index.
Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!