TY  - BOOK
AU  - Duggan,Kris
AU  - Shoup,Kate
TI  - Business gamification for dummies
SN  - 9781118466933 (pbk.)
U1  - 658.8 
PY  - 2013///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
KW  - Internet marketing
KW  - Consumer behavior
KW  - Computer games
KW  - Gamification
KW  - Online-Marketing
KW  - Computerspiel
KW  - Verbraucherverhalten
KW  - Quản lý chung
KW  - Quản lý tiếp thị
N1  - Includes index
N2  - Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers
ER  -