TY  - BOOK
TI  - Influence & persuasion
SN  - 9781633693937
U1  - 303.3 
PY  - 2018///
CY  - Boston, Mass.
PB  - Harvard Business School Pub.
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
KW  - Work
KW  - Quá trình xã hội
KW  - Điều phối và kiểm soát
N2  - Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--
ER  -