TY  - BOOK
AU  - Schultz,Mike
AU  - Doerr,John E.
AU  - Frederiksen,Lee W.
TI  - Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success 
SN  - 9781118604342 (cloth)
U1  - 658.8 
PY  - 2009///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Service industries
KW  - Branding (Marketing)
KW  - Marketing
KW  - Quản lý chung
KW  - Quản lý tiếp thị
N1  - Includes index
ER  -