Afuah, Allan. <br/><br/>
Strategic Innovation :  new game strategies for competitive advantage / 
Allan Afuah. 
 - 1st, ed. 
 - Taylor & Francis :   Routledge,   2009 
 - xix, 482 p. ;  28 cm. 
<br/><br/> Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:<br/>- How to develop strategy in the face of change<br/>- A detailed framework for assessing the profitability potential of a strategy or product<br/>- Consideration of how both for-profit and non-profit organizations can benefit from new game strategies.<br/>With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation. 
<br/><br/><label>ISBN: </label>9780415997829 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Innovation<br/>Innovation
<br/><br/><label>Subjects--Index Terms: </label>Quản trị đổi mới Đổi mới 
<br/><br/><label>Dewey Class. No.: </label>658.4063  / AFU