TY  - BOOK
AU  - Afuah, Allan.
TI  - Strategic Innovation: new game strategies for competitive advantage 
SN  -  9780415997829
U1  - 658.4063 
PY  - 2009///
CY  - Taylor & Francis : 
PB  - Routledge, 
KW  - Strategic Innovation
KW  - Innovation
KW  - Quản trị đổi mới
KW  - Đổi mới
N2  - Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:
- How to develop strategy in the face of change
- A detailed framework for assessing the profitability potential of a strategy or product
- Consideration of how both for-profit and non-profit organizations can benefit from new game strategies.
With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation
UR  - https://bookworm.vnu.edu.vn/EDetail.aspx?id=99873&f=nhande&v=strategic+innovation%3a+new+game+strategies+for+competitive+advantage
ER  -