Lehmann, Donald Product Management (McGraw-Hill/Irwin Series in Marketing) / Donald Lehmann, Russell Winer - 4th, ed. - New York : McFaw-Hill, 2005 - 494 p. ; 28 cm. ISBN: 0-07-286598-9 Subjects--Topical Terms: Product managementMarket surveys Subjects--Index Terms: Quản trị sản phẩm Dewey Class. No.: 658.5 / LEH