TY  - BOOK
AU  - Lehmann, Donald
AU  - Winer, Russell 
TI  - Product Management (McGraw-Hill/Irwin Series in Marketing)
SN  - 0-07-286598-9
U1  - 658.5 
PY  - 2005///
CY  - New York : 
PB  - McFaw-Hill, 
KW  - Product management
KW  - Market surveys
KW  - Quản trị sản phẩm
ER  -