Hoffman, K. Douglas <br/><br/>
Services Marketing :   Concepts, Strategies & Cases / 
K. Douglas Hoffman, John E.G. Bateson  
 - Australia :   Cengage Learning,   2008 
 - 461 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9781439039397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries<br/>Marketing<br/>Customer services<br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Tiếp thị Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF