TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E.G. 
TI  - Services Marketing : : Concepts, Strategies & Cases 
SN  - 9781439039397
U1  - 658.8 
PY  - 2008///
CY  - Australia : 
PB  - Cengage Learning, 
KW  - Service industries
KW  - Marketing
KW  - Customer services
KW  - Management
KW  - Tiếp thị
ER  -