Wirtz, Jochen <br/><br/>
Services Marketing :   People, Technology, Strategy / 
Jochen Wirtz, Christopher Lovelock  
 - 9th Edition  
 - London :   Publishing,   2022 
 - 665 p. ;  28 cm +   Includes Teacher's Manual 
<br/><br/><label>ISBN: </label>9781944659820  1.224.000 VNĐ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Service industries<br/>Customer services
<br/><br/><label>Subjects--Index Terms: </label>Marketing dịch vụ 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR