TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher 
TI  - Services Marketing : : People, Technology, Strategy 
SN  - 9781944659820
U1  - 658.8 
PY  - 2022///
CY  - London : 
PB  - Publishing, 
KW  - Marketing
KW  - Management
KW  - Service industries
KW  - Customer services
KW  - Marketing dịch vụ
UR  - https://bookworm.vnu.edu.vn/EDetail.aspx?id=164267&f=fulltext&v=Services+Marketing+Wirtz
ER  -