TY - BOOK AU - Fill, Chris AU - Turnbull, Sarah TI - Marketing communications : : touchpoints, sharing and disruption SN - 9781292234977 U1 - 658.8 PY - 2019/// CY - New York : PB - Pearson, KW - Communication in marketing KW - Marketing channels KW - Sales promotion KW - Branding (Marketing) KW - Truyền thông tiếp thị KW - Tiếp thị KW - Marketing ER -