Essentials of Services Marketing / 
Jochen Wirtz [et al.] 
 - 4th Edition, Global Edition 
 - New York :   Pearson,   2023 
 - 649 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9781292425191  1.114.000 VNĐ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries<br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Tiếp thị Tiếp thị dịch vụ 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR