Bryman, Alan

Business Research Methods / Alan Bryman, Emma Bell - 3rd Edition - New York : Oxford University Press, 2011 - 765 tr. ; 28 cm.

Business Research Methods, Third Edition, is a practical and comprehensive guide for business and management students embarking on research projects. The authors, along with students and supervisors, draw on their own experiences so that students can take note of real-world professional tips
for success and avoid making common mistakes. Each chapter is filled with examples that provide context for the theories and concepts being discussed. In addition, "Student Experience" features offer helpful advice on successful research strategies and potential pitfalls.

9780199583409


Methodology
Business
Research

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