| 000 | 00748nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20240226161321.0 | ||
| 008 | 240226b vm ||||| |||| 00| | vie d | ||
| 020 | _a9781266077098 | ||
| 040 | _aISVNU | ||
| 041 | _aeng | ||
| 082 |
_bWEI _a659.1 |
||
| 100 | _aWeigold, Michael F. | ||
| 245 |
_aContemporary Advertising and Integrated Marketing Communications / _cMichael F. Weigold |
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| 250 | _a7 th | ||
| 260 |
_aNew York: _bMc Graw Hill , _c2024 |
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| 300 |
_a704 p. ; _c28 cm. |
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| 650 | _a Advertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aSales promotion | ||
| 653 | _aQuảng cáo | ||
| 919 |
_a7Chương trình Keuka _bGiáo trình chương trình Keuka _cINS3093 _dQuảng cáo _dAdvertising |
||
| 942 |
_2ddc _cTB |
||
| 999 |
_c10556 _d10556 |
||