000			01875nam a22002537a 4500
005			20240301153356.0
008			240229b us ||||| |||| 00| | eng d
020			_a9781398605978
082			_a658.8 _bKIN
100			_aKingsnorth, Simon
245			_aDigital Marketing Strategy: An Integrated Approach to Online Marketing / _cSimon Kingsnorth
250			_a3rd Edition
260			_aNew York : _bKogan Page, _c2022
300			_a399 p. ; _c28 cm.
500			_aTVB.1/00463 (orginal)
520			_aDigital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
650			_aElectronic commerce
650			_aManagement Internet marketing
653			_aThương mại điện tử
653			_aTiếp thị số
911			_aYen
919			_a3Chương trình MIS _bSách tham khảo chương trình MIS _cINS3283 _dMarketing số _dDigital Marketing
942			_2ddc _cBK
999			_c10559 _d10559