| 000 | 01139nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | VNU120131180 | ||
| 005 | 20240405110244.0 | ||
| 008 | 120308s2011 nyu eng d | ||
| 020 | _a007352994X | ||
| 020 | _a9780073529943 | ||
| 040 |
_aISVNU _cISVNU |
||
| 041 | 0 | _aeng | |
| 082 | 7 | 4 |
_a658.8 _bCAT |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 | _a15th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _c2011 |
||
| 300 |
_axxxiii, 622 p. : _c29 cm. |
||
| 500 | _aE-B7/04646 (original, 4.373.144đ) ; Copy: E-C7/01916-18, E-C7/02442 | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 653 | _aMarketing | ||
| 653 | _aMarketing quốc tế | ||
| 700 | 1 | _aGilly, Mary C. | |
| 700 | 1 | _aGraham, John L. | |
| 856 | _uhttps://bookworm.vnu.edu.vn/EDetail.aspx?id=40839&f=fulltext&v=Cateora+International+marketing | ||
| 919 |
_a3Chương trình MIS _cINS3042 _dInternational Marketing _dMarketing quốc tế |
||
| 942 |
_2ddc _cTB |
||
| 999 |
_c2226 _d2226 |
||