000 | 01666nam a2200337 a 4500 | ||
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001 | VNU120131301 | ||
005 | 20200924215234.0 | ||
008 | 120312s2009 xxc|||||||||||||||||eng|| | ||
020 | _a9780470164938 | ||
040 |
_aISVNU _bvie _cISVNU _eaaacr2 |
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041 | 0 | _aeng | |
044 | _axxc | ||
082 | 7 | 4 |
_a658.8 _222 |
090 |
_a658.8 _bROS 2009 |
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100 | 1 | _aRosen, Richard G. | |
245 | 1 | 0 |
_aConvergence marketing : _bcombining brand and direct for unprecedented profits / _cRichard G. Rosen ; with Jane Rosen. |
260 |
_aHoboken, N.J. : _bWiley, _cc2009 |
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300 |
_axv, 187 p. : _bill. ; _c24 cm. |
||
505 |
_aPt. I _t Convergence of Brand and Direct -- Ch. 1 _t Why Convergence Marketing? -- Ch. 2 _t Getting to Convergence: With the Common Language of Respect -- Ch. 3 _t Convergence -- Pt. II _t Measuring the Intention and Success: Process Tools and Practical Applications -- Ch. 4 _t Accelerate and Drive; The Rosen Velocity Scale -- Ch. 5 _t Sales Cycle and Customer Dialogue -- Ch. 6 _t The Ask and the Offer -- Ch. 7 _t Expected Value of the Individual -- Ch. 8 _t Real-Time Accounting: Numbers That Will Set You Free -- Ch. 9 _t The Brand-Interaction Accelerator -- Pt. III _t Performance and Balance -- Ch. 10 _t Zen and the Art of...the Motorcycle Story -- Ch. 11 _t A Few More Case Studies -- Ch. 12 _t The Last Word. |
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650 | 0 | _aBranding (Marketing) | |
650 | 0 | _aDirect marketing. | |
650 | 0 | _aMarketing. | |
653 | _aHàng hóa | ||
653 | _aThương hiệu | ||
653 | _aTiếp thị | ||
700 | 1 | _aRosen, Jane. | |
912 | _aTrịnh Thị Bắc | ||
913 | _aKhoa Quốc tế 01 | ||
914 | _aHoàng Yến2 | ||
942 |
_2ddc _cBK |
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999 |
_c2344 _d2344 |