| 000 | 01014nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | VNU120133932 | ||
| 005 | 20200924215358.0 | ||
| 008 | 120525s2008 xxk|||||||||||||||||eng|| | ||
| 020 | _a0077111206 | ||
| 020 | _a9780077111205 | ||
| 040 |
_aISVNU _bvie _cISVNU _eaaacr2 |
||
| 041 | 0 | _aeng | |
| 044 | _axxk | ||
| 082 | 7 | 4 |
_a658.802 _222 |
| 090 |
_a658.8 _bOUW 2008 |
||
| 100 | 1 | _aOuwersloot, Hans. | |
| 245 | 1 | 0 |
_aIntegrated marketing communications / _cHans Ouwersloot and Tom Duncan |
| 250 | _aEuropean ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _cc2008 |
||
| 300 |
_axviii, 523 p. : _bill. ; _c27 cm. |
||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing | |
| 653 | _aQuản lý tiếp thị | ||
| 653 | _aTiếp thị | ||
| 653 | _aTruyền thông | ||
| 700 | 1 |
_aDuncan, Tom, _q(Thomas R.) |
|
| 912 | _aHoàng Yến | ||
| 913 | _aKhoa Quốc tế 01 | ||
| 914 | _aLê Thị Thanh Hậu | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4796 _d4796 |
||