| 000 | 01079nam a2200337 a 4500 | ||
|---|---|---|---|
| 999 |
_c7713 _d7713 |
||
| 001 | VNU150137571 | ||
| 003 | ISVNU | ||
| 005 | 20211124165336.0 | ||
| 008 | 120522s2011 xxc|||||||||||||||||eng|| | ||
| 020 | _a9780136118749 | ||
| 040 |
_aISVNU _bvie _cISVNU _eaaacr2 |
||
| 041 | 0 | _aeng | |
| 044 | _axxc | ||
| 082 | 7 | 4 |
_a658.8 _223 _bLOV |
| 090 |
_a658.8 _bLOV 2011 |
||
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a7th ed. , Global ed.. | ||
| 260 |
_aBoston : _bPearson, _c2011 |
||
| 300 |
_a648 p. : _bill., maps ; _c28 cm. |
||
| 500 | _aE-C7/01761 (copy) | ||
| 520 | _aThis comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 653 | _aDịch vụ marketing | ||
| 653 | _aMarketing | ||
| 653 | _aTiếp thị | ||
| 700 | 1 | _aArmstrong, Gary | |
| 942 |
_2ddc _cTB |
||