000 | 01553nam a22002897a 4500 | ||
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005 | 20240513224038.0 | ||
008 | 210118s2016 io ||||| |||| 00| 0 eng d | ||
020 | _a9789332559523 | ||
041 | _aeng | ||
082 |
_a658.83 _bMAL |
||
100 | _aMalhotra, Naresh K | ||
245 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra; Satyabhusan Dash |
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250 | _a7th ed. | ||
260 |
_aTamil Nadu, India : _bPearson, _c2016 |
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300 |
_a999 p. _c28 cm. |
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520 | _aThe book provides insightful and comprehensive inputs on exploratory research design, qualitative research, and secondary data analysis supported by relevant case studies for anyone involved in market research. This edition includes well-researched and up-to-date text and video cases. This is a must-read for marketing research practitioners as well as teachers.""In the 21 century, marketing research is an essential discipline for success. This is a comprehensive, rigorously-researched text with a contemporary overview of marketing research. It is generously interspersed with case illustration. | ||
650 | _aMarketing research | ||
650 | _aConsumer behavior | ||
650 | _aMarketing | ||
650 | _aSurveys | ||
653 | _aNghiên cứu thị trường | ||
700 | _aDash, Satyabhusan | ||
911 | _aDung | ||
919 |
_aChương trình Thạc sĩ Nghiên cứu và Tác nghiệp Marketing _cA0MEP22 |
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919 |
_a20 Chương trình Help _bGiáo trình chương trình Help _cMKT303 _cINS3127 _dNghiên cứu Marketing _dMarketing Research |
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942 |
_2ddc _cBK |
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999 |
_c8998 _d8998 |