000			02120cam a22003018i 4500
001			19612038
005			20240522164837.0
008			170331s2017 mau 000 | eng c
020			_a9781633693722
040			_aMH/DLC _cMH
082	0	0	_a658.4 _bDAV
100	1		_aDavenport, Thomas H., _d1954- _eauthor.
245	1	0	_aCompeting on analytics : _bthe new science of winning / _cby Thomas H. Davenport and Jeanne G. Harris.
250			_aUpdated, with a new introduction.
260			_aBoston, Mass. : _bHarvard Business Review Press, _c2017
300			_apages cm _c cm.
520			_aLeading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance. The secret weapon? Analytics--sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy leaders and powerful information technology. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry. They show how organizations as diverse as Procter & Gamble, Capital One, CEMEX, and the Boston Red Sox are using these tools to outperform rivals, by applying analytics to finance, manufacturing, R&D, HR, and with customers and suppliers. Presenting a practical framework of the five stages of analytical competition, this book provides managers with the roadmap for becoming an analytical competitor.--
650		0	_aBusiness intelligence.
650		0	_aData mining.
650		0	_aCompetition.
653			_aQuản lý chung
653			_aQuản lý điều hành
653			_aKinh doanh thông minh
700	1		_aHarris, Jeanne G.,
919			_a5Chương trình DBA _bSách tham khảo chương trình DBA _cINS3084 _dChuỗi thời gian tài chính _dFinancial Time Series
942			_2ddc _cBK
999			_c9073 _d9073