000 00997cam a2200301 i 4500
999 _c9157
_d9157
001 18488897
005 20210331130335.0
008 150211s2015 njua 001 0 eng
020 _a9781119059721 (cloth)
040 _aDLC
_cDLC
082 0 0 _a658.8
_bDEM
100 1 _aDempster, Craig.
245 1 4 _aThe rise of the platform marketer :
_bperformance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
_cCraig Dempster and John Lee.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c2015
300 _axii, 228 pages :
_c23 cm
500 _aIncludes index.
650 0 _aInternet marketing.
650 0 _aInternet advertising.
650 0 _aRelationship marketing.
650 0 _aSocial media
650 0 _aCustomer relations.
653 _aQuản lý chung
653 _aQuản lý tiếp thị
653 _aTiếp thị trên internet
700 1 _aLee, John,
942 _2ddc
_cBK