000			02709cam a22003497i 4500
001			17478757
005			20240523110003.0
008			120928s2013 inua b 001 | eng d
020			_a9781118519684 (pbk.)
020			_a111851968X (pbk.)
040			_aUKMGB _cUKMGB
082	0	4	_a658.05 _bCER
100	1		_aCerra, Allison.
245	1	0	_aTransforming business : _bbig data, mobility, and globalization / _cAllison Cerra, Kevin Easterwood, Jerry Power.
260			_a Hoboken, N.J. : _b John Wiley & Sons, _c2013
300			_axx, 236 pages : _c23 cm
520			_a"Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence of technology in the workplace and the implications to company culture, functional responsibilities and competitive advantage. This in-depth analysis illuminates emerging technological trends, the changing workforce, and the shifting face of business and industry while offering prescriptive guidance to leaders. This book: Addresses how new technology trends - including mobility, cloud, big data and collaboration - are fundamentally changing the way work is conducted and how company leadership can tap into these trends to affect positive cultural reform ; Examines how the introduction of new technologies and the emergence of new business models are shifting traditional organizational roles, including HR, marketing, finance, and IT ; Takes an in-depth look at how the next-generation of top talent, represented by college students at the top universities, view their future workplace environment and how technology can become a meaningful magnet for recruitment and retention ; Zeroes in on how the integration of technology into the workplace differs between the United States and China and the implications to the global marketplace. What emerges from this book is an evolved role for company leadership, one of significant strategic value as cultural stewards capable of generating sustainable advantage for their companies in the most competitive market witnessed in decades."--Publisher's website.
650		0	_aBusiness
650		0	_aInformation technology
650		0	_aGlobalization.
650		0	_aMobile communication systems.
650		7	_aBusiness
650		7	_aGlobalization.
650		7	_aInformation technology
650		7	_aMobile communication systems.
653			_aQuản lý chung
653			_aỨng dụng máy tính
700	1		_aEasterwood, Kevin.
700	1		_aPower, Jerry.
942			_2ddc _cBK
999			_c9309 _d9309