| 000 | 00960cam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c9387 _d9387 |
||
| 001 | 17660964 | ||
| 005 | 20210701145835.0 | ||
| 008 | 130315s2013 njua 001 0 eng | ||
| 020 | _a9781118604342 (cloth) | ||
| 040 |
_aDLC _cDLC |
||
| 082 | 0 | 0 |
_a658.8 _bSCH |
| 100 | 1 |
_aSchultz, Mike, _d1974- |
|
| 245 | 1 | 0 |
_aProfessional services marketing : _bhow the best firms build premier brands, thriving lead generation engines, and cultures of business development success / _cMike Schultz, John Doerr, and Lee W. Frederiksen, PhD. |
| 250 | _aSecond edition. | ||
| 260 |
_aHoboken, NJ : _bWiley, _c2009 |
||
| 300 |
_axv, 352 pages ; _c24 cm |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aService industries | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aMarketing. | |
| 653 | _aQuản lý chung | ||
| 653 | _aQuản lý tiếp thị | ||
| 700 | 1 | _aDoerr, John E. | |
| 700 | 1 | _aFrederiksen, Lee W. | |
| 942 |
_2ddc _cBK |
||