Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill/Irwin, 2008 - 800 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
Includes bibliographical references and index.
007352980X (alk. paper) 9780073529806 (alk. paper)
Marketing --Management.
Khoa học quản lý Marketing Tiếp thị
HF5415.13 / .M369 2008
658.8
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill/Irwin, 2008 - 800 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
Includes bibliographical references and index.
007352980X (alk. paper) 9780073529806 (alk. paper)
Marketing --Management.
Khoa học quản lý Marketing Tiếp thị
HF5415.13 / .M369 2008
658.8
