Laudon, Kenneth C., 1944-
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 10th ed. - Boston. : Pearson Prentice Hall, 2014 - 822 p., [50 p.] : 26 cm.
E-C7/01769, E-C7/01898-99, E-C7/02445 (copy)
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field
9780133024449
Electronic commerce.
Information technology.
Internet marketing.
Công nghệ thông tin E-commerce Quản lý tiếp thị Thương mại điện tử
658.872 / LAU
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 10th ed. - Boston. : Pearson Prentice Hall, 2014 - 822 p., [50 p.] : 26 cm.
E-C7/01769, E-C7/01898-99, E-C7/02445 (copy)
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field
9780133024449
Electronic commerce.
Information technology.
Internet marketing.
Công nghệ thông tin E-commerce Quản lý tiếp thị Thương mại điện tử
658.872 / LAU