Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. , Global ed.. - Boston : Pearson, 2011 - 648 p. : ill., maps ; 28 cm.
E-C7/01761 (copy)
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
9780136118749
Marketing--Management
Professions--Marketing.
Service industries--Marketing.
Dịch vụ marketing Marketing Tiếp thị
658.8 / LOV
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. , Global ed.. - Boston : Pearson, 2011 - 648 p. : ill., maps ; 28 cm.
E-C7/01761 (copy)
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
9780136118749
Marketing--Management
Professions--Marketing.
Service industries--Marketing.
Dịch vụ marketing Marketing Tiếp thị
658.8 / LOV