Fill, Chris
Marketing communications : interactivity, communities and content / Chris Fill - 5th ed. - England : Pearson, 2009 - xxxvii, 958 p. : 27 cm.
9780273717225
Communication in marketing
Marketing channels
Sales promotion
Quản lý tiếp thị Truyền thông trong tiếp thị
658.8 / FIL
Marketing communications : interactivity, communities and content / Chris Fill - 5th ed. - England : Pearson, 2009 - xxxvii, 958 p. : 27 cm.
9780273717225
Communication in marketing
Marketing channels
Sales promotion
Quản lý tiếp thị Truyền thông trong tiếp thị
658.8 / FIL